+Design

For house flippers

Design to the ARV, Not to Taste

Flipping is a spread business. Every design decision either supports the ARV or leaks money — an overbuilt kitchen in a $350k comp neighborhood is charity, and a cheap-feeling one in a $750k neighborhood is a price cut at listing. The winning finish package isn't the one you like; it's the one the comps demand at the lowest cost that still photographs like money.

+Design builds finish packages calibrated to your exit price. Send the address, photos, your budget, and your target ARV; get back a complete selections package tuned to the comp set, renderings you can use for lender decks and pre-marketing, and a take-off priced on your supplier and sub costs that locks the design to the rehab budget before demo starts.

No designer on payroll, no decision fatigue at the eleventh property, no holding-cost bleed while finishes get debated. Pick the package, order the materials, hit the timeline.

Design package example for house flippers
$65,000
Average gross profit per flip
$3,500+
Monthly holding cost on a typical flip
30-40%
Typical finish-material share of rehab budget
~$600
Design cost per property at capacity

Sound familiar?

Where design bleeds house flippers dry.

Every week of indecision is a holding cost

Hard money at 10-12% doesn't pause while you deliberate over backsplash. A complete selections package delivered in days keeps the rehab clock — and your carry costs — on schedule.

Over-improving is the quietest way to lose the spread

Slab counters where the comps show laminate is margin donated to the next owner. ARV-calibrated design specs to what the neighborhood pays for — no more, no less — and keeps the delta between rehab cost and resale lift positive.

Rehab budgets die by a thousand unlisted line items

The take-off you didn't do is the overage you'll eat. Quantified materials priced on your actual supplier costs turn the finish budget from an estimate into a commitment — before you're committed.

Every flip restarts design from zero

Re-deciding faucets and flooring on each property burns your highest-value hours on your lowest-value decisions. A design partner who knows your buy box turns finish selection into a repeatable system.

Every package

What house flippers get in every design.

01

3D renderings that work before the rehab does

Photoreal after-images of the kitchen and primary spaces, produced from as-is photos. Use them in lender and partner decks to raise money, in pre-marketing to line up buyers mid-rehab, and on site to keep the crew building the same house you're selling.

02

ARV-matched finish packages, decided in one pass

A complete selections sheet — flooring, counters, tile, fixtures, paint, hardware — calibrated to the comp set and your budget tier, sourced from suppliers you can actually get in days. One approval, one order list, zero showroom wandering.

03

Budget-locked take-offs on your supplier pricing

Every material quantified with waste factors and priced on your real costs before demo day. If the design breaks the rehab budget, you find out on paper — where fixing it is free — not at the register in week six.

The money play

How the retainer math works in your world.

Flippers don't charge homeowners retainers — so the +Design math runs straight through the deal instead. A $1,500 a-la-carte package, or ~$600 on subscription, buys design certainty on an asset where a single over-spec'd kitchen can vaporize $10k of spread and a two-week finish delay can burn $3k in carry. It's the cheapest insurance line in the pro forma.

The renderings earn separately. An after-rendering in a lender or private-money deck makes the exit tangible in a way a scope-of-work PDF never will — flippers tell us it's the slide that gets the wire moving. And listing pre-marketing with photoreal afters can put a buyer in the pipeline before the punch list is done, which is the cheapest days-on-market reduction available.

At volume, the subscription becomes a standardization engine: ten packages a month across your pipeline, consistent finish systems by price tier, and a design cost per door that's a rounding error against the interest you're paying to hold each one.

Questions

House Flippers ask us.

Speed is everything in a flip. What's your real turnaround?

Flip packages are our leanest format: selections and take-off typically inside a week from your photos and scope, renderings close behind. Submit during due diligence and the design can be done before you close — demo starts with the order list in hand.

How do you know what finishes my market expects?

You give us the address, target ARV, and your read on the exit buyer; we calibrate the package to comp-level expectations for that price band — where to spend (kitchens, primary baths, curb-visible surfaces) and where builder-grade is the right answer. You approve the tier before anything is specified.

I buy from big-box and a couple of local suppliers. Can you spec to that?

That's the default for flip work. Tell us your suppliers and we spec in-stock, quickly-available SKUs from them — no 8-week-lead designer tile on a 10-week rehab. Your take-off prices against what you actually pay, contractor discounts included.

Can I reuse a finish package across multiple properties?

Yes, and you should. Most volume flippers land on two or three standard packages by price tier, which we adapt per property for layout and quantity. Repeatability is where your material pricing, crew familiarity, and timeline reliability all compound.

Do the renderings matter if I'm selling the finished house anyway?

They pay off before the finish exists: raising private money, pre-listing to agents, and keeping subs aligned on the target. Several clients have gone under contract from rendering-based pre-marketing while drywall was still open — that's carry cost you never paid.

Subscription or per-project for a flipper?

Under four active projects a month, a-la-carte at $1,500 keeps you flexible. At four or more doors moving, the $6,000 subscription drops per-property design to ~$600 and covers rendering refreshes and package variants along the way. Match it to your pipeline, not your ambition.

Start here

Put a design department behind your house flipper business.

Book a 20-minute call — we'll price your first project against your own price list.